I recently launched my latest site design – this one for Life Choices Pregnancy Support Center. I have volunteered with Life Choices since they opened in 2013, helping with various marketing and design projects, and was excited to have the opportunity to design a new website for them.
Website Design Details
For the new Life Choices website, we sought to create a clean, bright design that would appeal to teens and young women. (A primary target audience for the organization.) Their organizational colors of purple and blue were integrated to create cohesive brand image across the site.
The site includes a rotating banner carousel on the home page for features and announcements, custom link buttons to social pages, a contact form for information requests, and a Google map for directions.
Information and resources are presented in an intuitive way, and contact information is prominently displayed and easily accessible on mobile devices.
Mobile Site Design
Speaking of mobile, the Life Choices website is fully responsive for clear and easy viewing on mobile devices. Key features include a mobile-specific drop-down menu and click-to-call and click-to-text phone number links.
Back-end Specs and SEO
- The site includes Google Analytics code so that we can track visitors, page views, and much more information about traffic to the site.
- The website has also been optimized for search engines using specific content, keywords, titles and descriptions – as well as other SEO tactics – to help improve search engine rankings and drive traffic.
About Life Choices Pregnancy Support Center
Life Choices is a local nonprofit organization in Winchester, Tennessee, that serves Franklin, Coffee, and Moore counties and the surrounding areas. They provide pregnancy testing and counseling before, during, and after an unexpected pregnancy, as well as education and resources for expecting and new parents.
It was such a joy to work with the wonderful ladies at Life Choices on this project. Thank you, Donna and Mindy, for letting me develop the site for you!