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Professional Summary

Experienced marketing and communications professional with proven performance in a variety of marketing and public relations tactics including writing and editing, event planning, marketing research and analysis, electronic communications such as e-mail marketing and Web development, and material layout and design. Efficient multi-tasker and effective in both individual and group environments. Ability to quickly learn new products and services. Fully computer literate.

Relevant Experience

Office Program Specialist, Planned Giving / Major Gifts - 2009-Present
The University of the South - Sewanee, Tenn.

  • Audited University-held life insurance policies to identify individuals who might convert paid-up policies to active policies. Though still in process, conservative estimates suggest revenues of $300,000-$400,000.
  • Developed a procedure manual for regular and recurring tasks of the office program specialist position.

Responsibilities: Provide support for the office of gift planning; interact with newsletter and planned giving software vendors; assist in planning and implementing special events; write articles for planned giving newsletter; manage life insurance policy planned giving program

Owner/Photographer, 2007-Present
LC Photography - Nashville, Tenn., and Winchester, Tenn.

Portrait, event, corporate and wedding photography. Recent corporate projects include 2008 LIVE UNITED advertising campaign for United Way of Metropolitan Nashville, Lee Greenwood concert for Unsung Heroes, and several events with notables such as Governor Bredesen and top Nashville executives.

Database Marketing Manager, 2005-2008
United Way of Metropolitan Nashville - Nashville, Tenn.

  • Increased direct mail donations 14% in one year.
  • Managed Web site redesign and content management, resulting in a 24% increase in unique monthly traffic and a 40% increase in monthly page views.
  • Managed ticket-sale/volunteer participation for 42 Nashville-area United Way and community agencies in the annual Hecht’s Holiday Benefit Sale.
Responsibilities: Coordinate print and electronic donor communications, analyze donor giving trends and market research, update content on UWMN Web site, develop and maintain Care Package donation gift program, photograph events, and prospect for individual and organizational donors

Communications Specialist, 2001-2005
PayMaxx Inc. (now CompuPay) - Franklin, Tenn.

  • Increased external newsletter readership 900% in one year by implementing changes based on the analysis of a client/partner survey.
  • Expanded American Payroll Association (APA) chapter Web site sponsorship program by 78%. During that time, average monthly chapter hits increased 54%, and the sites with the most hits realized between 10,000 and 20,000+ during the last year.
  • Garnered articles in several notable industry publications including Accounting Technology, Accounting Today, Practical Accountant, CPA Software News, and HR Magazine.
Responsibilities: Wrote a wide variety of marketing and public relations communications pieces, managed PayMaxx sponsored chapter Web sites for APA, conducted and analyzed client and employee surveys, coordinated seminars and meetings for clients and prospects, and prepared for and exhibited at conferences and tradeshows

Marketing Intern, 2001
Union Planters Bank - Knoxville, Tenn.

Responsibilities: Coordinated the employee volunteer/community service program, conducted market research, prepared articles for the monthly newsletter, wrote news releases, compiled monthly clipping reports, and responded to requests for corporate gifts

Product Planning Assistant, Projection Screen and Up-Market Televisions, 2000-2001
Philips Consumer Electronics - Knoxville, Tenn.

Responsibilities: Coordinated and oversaw marketing projects, analyzed customer and competitor information, developed sales training tools, designed database for use in product benchmarking

Promotions Intern, 1999
WTNZ-Fox 43 - Knoxville, Tenn.

Responsibilities: Edited and uploaded station ads for TV shows and assisted with special events

Education

Master of Science in Mass Communications, 2007
Middle Tennessee State University - Murfreesboro, Tenn.

  • Thesis topic – Cooriented Donor Communications: Electronic Newsletter Messaging at United Way

Bachelor of Science in Communications –
Journalism with Public Relations sequence, 2001
University of Tennessee - Knoxville, Tenn.

Magna Cum Laude

Skills

  • Photography – 35 mm and digital, event and portrait photography
  • Computer – Microsoft Word, Excel, PowerPoint, Access, Publisher and FrontPage; Quark; Adobe PageMaker, Photoshop and Lightroom; Dreamweaver; Internet; type 60 WPM

Honors

  • Golden Key National Honor Society
  • Phi Kappa Phi Honor Society

Activities and Community Involvement

  • Winchester Downtown Program Merchant Events Committee,
    2008-2009

    Nashville American Marketing Association, 2005-2008;
    Membership Committee, 2006-2007

    Hands on Nashville, Volunteer, 2007-2008

    Nashville Photography Club, 2007-2008

    Huntington Ridge Homeowners Association Board of Directors,
    2005-2006

    Public Relations Society of America, 2001-2005
  • Pro Bono: Developed plan for elementary in-school banking program for Traders National Bank and Kiwanis, 2001. Designed Web site for the School of The Good Shepherd, 2006 and 2008. Photographer for Franklin County Humane Society's annual Pet Pictures with Santa fundraiser, 2007-2009.
  • College: Pride of the Southland Marching Band,
    Public Relations Student Society of America